![]() ![]() ×Īshok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally. Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France. She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. Meera began her career in market research at MARG (Marketing & Research Group), India. Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India. Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world. ![]()
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